OTA and distribution management for hotels
OTAs bring most independent hotels a large share of their bookings, and take a large share of the revenue as commission. The aim is to get found, convert the search, and keep direct and low-cost channels growing alongside.
What is included
- Listing audit on each OTA: photos, descriptions, room mapping, policies
- Search rank work: content score, availability, rate competitiveness, review score
- Rate parity checks across channels and your own website
- Choosing which OTA promotions and programmes to join, and which to skip
- Extranet management and regular reviews with OTA account contacts
- Digital marketing and social media support to grow direct bookings
- Commission and channel cost reporting, so you see what each channel really costs
Who it is for
Hotels that depend on OTAs, are slipping in search rank, or are paying commission on bookings they would have received anyway.
Markets
Available in all the destinations we cover.
Questions
Which OTAs do you manage?
Booking.com, Agoda, MakeMyTrip, Goibibo, Expedia and the other channels connected to your property. We also review corporate, travel agent and direct channels.
Can you improve our ranking on Booking.com or MakeMyTrip?
Rank depends on content quality, price, availability, conversion and reviews. We work on each of these and measure the change in views, conversion and bookings. No one can guarantee a rank.
Will you cut our OTA commission?
We reduce what you pay by choosing programmes carefully and building direct and repeat business. Commission rates themselves are set by each OTA's agreement with you.