How to reduce OTA commission without losing bookings
OTAs bring guests you might not reach alone, and charge commission for it. The goal is not to leave the OTAs. It is to depend on them less and spend wisely on them.
Know what each channel costs
Work out net revenue per channel: room revenue minus commission and any promotion cost. A booking that looks cheap can leave you with less than a direct booking at a higher rate.
Grow direct bookings
Make your website easy to book on a phone, show real photos and clear prices, and offer a reason to book direct, such as a better room, a late checkout or a meal credit. Answer WhatsApp enquiries quickly.
Win repeat guests
Collect contact details at check-in with permission, and message past guests before your peak season.
Build corporate and group business
Local companies, wedding planners and travel agents book directly and often repeat.
Join OTA programmes carefully
Programmes that increase visibility usually raise commission. Join them for dates when you need the extra demand, not by default.
Avoid deep blanket discounts
Discounts on every date lower your ADR and teach guests to wait. Target them at quiet dates and specific segments.
Review monthly
Check channel mix and cost every month and adjust. A revenue manager can do this for you and report the result.